Privacy Policy

Overview

DataCentric Marketers provides B2B data, data enrichment, technology intelligence and campaign-related services. In the course of operating our website and delivering these services, we may process information relating to website visitors, customers, prospective customers and professional or business contacts.

This Privacy Policy describes the types of information we may process, why we process it, where it may come from, the circumstances in which it may be disclosed and the choices available to individuals.

References to “DataCentric Marketers”, “we”, “our” or “us” in this policy refer to DataCentric Marketers as the operator of this website and provider of the services described on it.

Information We Collect

The information we process depends on how you interact with us and the services involved.

Sources of Information

Depending on the context, information may come from:

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  Direct interactions Information you provide through contact forms, sample requests, consultation requests, email, telephone or other direct communication.
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  Customers Data supplied by customers for agreed data processing, enrichment, cleansing, matching or campaign-related services.
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  Business and public sources Business websites, corporate pages, professional information, public business directories and other sources made available for legitimate business research.
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  Third-party data sources Data providers or partners from whom information may be obtained subject to applicable contractual and legal requirements.
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  Automatically generated data Technical and usage information created when visitors interact with our website.

How We Use Information

We may process information for purposes including:

B2B Data Services

Some DataCentric Marketers services involve business and professional information used by organisations for legitimate B2B activities such as account research, sales prospecting, data enrichment, market analysis or business outreach.

We seek to process business information in a manner appropriate to its context and intended B2B use. Where a request to correct, restrict or suppress an applicable business record is received, we may retain limited information necessary to identify and honour that request.

Customers using data supplied by DataCentric Marketers remain responsible for ensuring that their own use of that information, including marketing or outreach activity, complies with the laws and rules applicable to them.

Legal Bases for Processing

Where applicable data protection law requires a legal basis, our processing may rely on one or more of the following, depending on the circumstances:

• Contractual necessity: processing required to provide requested services or perform an agreement.
• Legitimate interests: legitimate business purposes such as operating our services, maintaining B2B records, responding to business enquiries, preventing fraud and improving our services, where those interests are not overridden by applicable individual rights.
• Consent: where consent is requested or required.
• Legal obligations: where processing is required to comply with applicable law or lawful requests.

When We Share Information

Information may be disclosed where reasonably necessary to operate our business or provide our services, including to:

• technology, hosting, communications, security and other service providers supporting our operations;
• customers where disclosure forms part of an agreed B2B data or campaign-related service;
• professional advisers such as legal, accounting or compliance advisers;
• authorities or other parties where disclosure is required by applicable law, legal process or a valid governmental request;
• parties involved in an actual or proposed merger, restructuring, acquisition, financing or transfer of business assets, subject to appropriate safeguards.

Where third parties process information on our behalf, we seek to use appropriate contractual, confidentiality and security measures based on the nature of the service involved.

Cookies & Website Analytics

Our website may use cookies or similar technologies to support website functionality, security, preferences, performance and analytics.

Depending on your browser, device and applicable law, you may be able to block, restrict or delete cookies through browser settings. Disabling certain technologies may affect website functionality.

Where consent is legally required for non-essential cookies, we will seek to operate those technologies in accordance with the choices presented to the visitor.

Data Retention

We retain information for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain business records, resolve disputes, enforce agreements, protect our systems and comply with applicable legal or regulatory obligations.

Retention periods may differ depending on the type of information, the relationship involved, legal requirements and whether information needs to be retained for suppression, security or audit purposes.

Information Security

We use administrative, organisational and technical measures designed to protect information against unauthorised access, loss, misuse, alteration or disclosure.

No website, transmission method or storage system can be guaranteed to be completely secure. Accordingly, while we take reasonable steps to protect information, absolute security cannot be guaranteed.

International Processing

Because our website and B2B services may support organisations and business contacts across multiple countries, information may be processed or accessed from locations outside the country in which it was originally collected.

Where applicable law requires safeguards for international transfers, we seek to use appropriate contractual or other recognised transfer mechanisms relevant to the processing involved.

Your Privacy Rights

Depending on where you live and the law applicable to the processing, you may have rights relating to your personal information. These may include the right to:

We may need to verify your identity and the information connected with your request before responding. The availability and scope of any particular right depends on applicable law.

To submit a privacy request, email info@datacentricmarketers.com.

Marketing Communications & Opt-Outs

If you receive marketing communications directly from us, you may request that we stop sending them by using any unsubscribe mechanism provided in the communication or by contacting us.

An opt-out does not necessarily prevent us from sending non-promotional communications required to administer an existing customer relationship, respond to a request or comply with legal obligations.

Children’s Privacy

DataCentric Marketers provides business-to-business services and its website and services are not intended for children.

We do not intentionally design our services to collect personal information from children for consumer marketing purposes.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. Their privacy practices are governed by their own policies and are not controlled by this Privacy Policy.

We encourage visitors to review the privacy information provided by any third-party service they choose to use.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices or applicable requirements.

When we publish an updated version, the effective date shown at the top of the page will be revised. We encourage visitors to review this page periodically.